One of the things I actually like about TV are the adverts, I think advertisements are an excellent convergence of creativeness and objective. Over the last few months there have been some stand out advertisements for me, one viral, one featured during the Olympics and the other and interactive affair – all are excellent however.
Channel 4 Paralympics - Meet the Superhumans
As the Olympics drew to close the Paralympics began. I’m more of a fan of the latter, seeing what people can achieve haven gone through such hardship shows extreme dedication and true courage and commitment, the Channel 4 advert embodies this perfectly.
The advert is expertly crafted and delivers a powerful and emotional message that really makes something inside of you stir. The cinematography is perfect and the song chosen a perfect fit. There is not a single thing wrong with this advert and the message of meeting the super-humans is spot on.
The Dirty Bass Boombox Sessions
If you wanted to promote the L.A. Dance Institute in a creative and fun way, this is the way to do it, get the Fareast movement involved.
The video is fun, creative and highlights the exceptional dance being taught. Humour is punctuated throughout the video and really makes for a great viral piece.
Old Spice Muscle Music
The old spice adverts never seem to let you down. Their newest viral advert starring Terry Crews is no exception. The video is pure unadulterated fun, it makes no sense and doesn’t have to; it just makes you smile with its craziness.
The thing that tips this viral video from awesome to epic is the fact you can interact with the player and make you’re own music “Sausages! don’t worry, you’ll answer the reference once you’ve hit a few buttons.